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Cantaloupe Systems Adds Industry Leader to Lead Its Marketing Team to Drive Continued Expansion in Cashless, OCS and Micro Markets

Elyssa Allahyar-Steiner, Current Chair of the ELN, Brings Her Experience, Insight and Industry Knowledge to Cantaloupe

San Francisco, CA – February 7, 2017 –Cantaloupe Systems, the vending industry’s premier provider of cloud-based, mobile technologies that deliver an integrated end-to-end vending, Office Coffee Service (OCS) delivery and Micro Markets solution, today announced that it has hired known industry leader, Elyssa Allahyar-Steiner to head up its marketing team as the company continues to grow into markets including Cashless, Micro Markets and other Unattended Retail segments.

Elyssa Allahyar-Steiner is joining Cantaloupe Systems following a 6-year career with Avanti Markets. As Director of Marketing for Cantaloupe Systems, Elyssa will assume responsibility in developing and implementing marketing strategies to strengthen the company’s demand generation, marketing communications and product marketing initiatives.

Allahyar-Steiner commented, “I am honored and excited to join the Cantaloupe team. The commitment of everyone in this company to integrity, client service and customer success is what makes our organization special. One of the things that excited me the most about Cantaloupe was their ability to focus on the customer’s success through delivering innovative payment and logistic solutions. They truly are an industry leader who cares about the success of the operator and the industry, which is a winning combination in my book!”

Allahyar-Steiner received her bachelor’s degree in Business and Marketing from the University of Washington, and began working for Avanti Markets to assist in the on-boarding of new licensees across the country. Within her first two years, she excelled into the role of Vice President of Sales and Marketing for Avanti Markets Inc. She achieved another milestone in 2014 by obtaining her master’s degree in Communications and Leadership from Gonzaga University.

Becoming one of the youngest people to achieve this level of recognition, Allahyar-Steiner was voted 2013 Automatic Merchandiser Readers’ Choice Manufacturer Representative of the Year. Since then, she has become an active member in the industry serving on NAMA’s Government Affairs Committee, a member of ELN (Emerging Leaders Network), a member of WIN (Women of the Industry), attended NAMA’s Executive Development Program in 2015, and most recently took over as Chair of ELN for her 2016- 2017 term.

“We’re thrilled and honored that Elyssa accepted our offer to join us as we forge new ground in the industry. Her credibility, reputation and wealth of industry knowledge is certainly a win for us and a nod from her that she believes we’re on the right path. With her on board, we’re looking forward to solidifying our leadership position with our current offerings and expanding into new market segments,” said Anant Agrawal, Co-Founder, President and CRO, Cantaloupe Systems.


About Cantaloupe Systems
Cantaloupe Systems is the refreshment industry’s premier provider of cloud-based, mobile solutions for vending, OCS, and micro markets. The Seed Cloud platform is an end-to-end solution for cashless and mobile payments, dynamic route scheduling, automated pre-kitting and merchandising, and inventory management…all accessible by any mobile device. With a combined 100+ years’ experience, Cantaloupe Systems’ expert consultation team can help operators modernize their refreshment services business resulting in increased revenue, greater route efficiencies and streamlined back office administration.  Vending, OCS, and micro market operators around the world rely on Cantaloupe Systems’ innovative solutions to give them full control and visibility over their operations, their inventory, and their people so they can more proactively, predictably, and competitively run their business. Learn more at cantaloupesys.com.